Aga Khan University and Gallup Pakistan are collaborating to conduct a novel digital survey using mobile phones to collect data on health status and risk factors of Non-Communicable Diseases (NCDs) in Pakistan. The survey aims to fill the gap in health research and improve public health outcomes. NCDs, such as heart disease, diabetes, cancer, and chronic respiratory conditions, are a rising health challenge in Pakistan. According to Dr. Zainab Samad, Chair of the Department of Medicine at Aga Khan University, Karachi, Pakistan is facing a double burden of disease, with high rates of maternal and neonatal infections and increasing cases of cardiovascular disease. However, Pakistan lacks a comprehensive survey that covers NCDs and their risk factors. The existing surveys do not focus on this issue, leading to a gap in the data and knowledge about the prevalence and causes of NCDs in the country notes Bilal Gilani, executive director, Gallup Pakistan. The collaboration between the Aga Khan University and Gallup Pakistan will help understand and measure the burden of NCDs in Pakistan and guide coordinated interventions among communities, health systems, and policymakers.​