The FAQs comprise of two parts:
How do I login to online portal?
To logon to our EMMLI website, go to https://www.aku.edu/admissions/emmli/Pages/home.aspx
What are the steps to fill in an online application form?
You must follow the instructions and hints on each page before going to the next. Doing this will ensure that the information required on a page is complete in all respects.
We recommend that you first review the relevant admission eligibility requirements for the programme you are applying to before you complete the online application. You can review eligibility requirements for EMMLI here.
Where should I write for help in case I am not able to access the application form or need to ask a question?
You should email the online administrator at online.application@aku.edu and copy admissions.ke@aku.edu.
If I am applying for the first time, what should I do?
As a first-time user, to register yourself, you should click on the new user hyperlink then enter your email address and password. Make sure to enter secret question and its response.
If I have applied last year, do I need to fill out the application form? What should I do?
On the login page, you should click on the tab that reads: already a user and register yourself. You will be required to enter all the information by entering your email ID and Password. If you don’t recall your password, please use forgot your password hyperlink to recover it.
Note: If you enter incorrect passwords for five times then your account will be locked. To reactivate your account, you will be required to use "forgot your password" hyperlink.
If I do not have email address, can I register online?
No. In order to register, you must have an active email ID. You should create one before going online to fill in the application form. Remember to make a note of the email address and the password so that you don’t forget. All future correspondence will be sent to this email address.
Note: The email address should be the one you will use through the admission process, i.e., to complete the online application form and to access information about your application status during the admission process.
What password should I use while creating online application?
It is your choice. You may have your Gmail, Hotmail or Yahoo password, or you may create another password for the online portal.
What should my password be like? Is there a character limit?
For security reasons, the password should be at the minimum 8 characters including one special character ($ # @ %) and one numeric character (1 2 3 4) for example Kenya$12. You should remember your password.
How do I make sure that I am registered with AKU?
You will receive a registration confirmation email at your email address. If you have not received this within a few minutes of registering, please check your Spam/Junk folder. In case this is not received, please write to us at online.application@aku.edu.
Can I apply for more than one programme?
Yes. You may apply for as many programmes as you want, provided you are eligible for them. For each of the programmes you wish to apply, you must create a separate application.
Remember: you must apply to all these programmes through one account. So, create only one account using one email address.
How many times can I apply for a programme?
Except for the MBBS programme, where you may apply three times, you may apply as many times as you want to any programme provided you meet the eligibility requirements.
Is there anything I need to be careful about to avoid mistakes in the process of completing my online application?
Yes. You must follow the instructions given and read carefully the prompt warnings the system will give you as you move along the pages. If you do this, you should have an error-free application.
If you wish to apply for more than one programme, you must complete the online application requirements for one programme first. Then go to the new application tab, select country and programme and complete the application requirements for another programme.
Be very careful when creating an application. Remember, an application once created cannot be deleted.
Note: The online system will not allow you to submit the application if any mandatory information is missing.
How much is the application fee?
A non-refundable application fee of Ksh. 5,300/- is applicable.
What is the mode of payment?
The payment page on the application platform will include a link to Direct Pay Online (DPO). DPO accepts M-Pesa and credit/debit cards, serving both local and international applicants. A 3% surcharge is payable to Pesapal upon submitting the application. For M-Pesa payments, the amount payable, including the surcharge, will be reflected in your total balance.
What is the application fee payment procedure?
Please note that all application procedures are completed entirely online, including payment of the application fee. Applicants must carefully follow the entire process through the Save, Pay, and Submit stages.
During submission, the system will prompt you to enter your password or PIN to authorize the transaction. After initiating payment, applicants are advised to wait until the process is fully completed before logging off or closing the browser.
Once payment has been successfully processed, applicants will receive a payment confirmation notification, followed by a final submission confirmation from the system.
B: About the Programme
What is the Executive Masters in Media Leadership and Innovation programme about?
The Executive Masters in Media Leadership and Innovation (EMMLI) programme aims to improve media viability by strengthening leadership and promoting innovative solutions to the media’s current and future problems.
Who is this program designed for?
This is an invitation for middle to senior level managers in media and communications to apply to their Executive Masters in Media Leadership and Innovation Programme.
What are the key benefits of pursuing this executive master's program?
EMMLI aims to improve media viability by strengthening leadership and promoting innovative solutions to the media’s current and future problems by:
- Enhancing business and managerial knowledge of leaders in the media and communications sectors.
- Improving quality and financial sustainability of media and communications firms and start-ups through effective leadership and innovation.
- Building leadership and innovation expertise to respond positively to the specific challenges facing the media and communications sectors in resource-constrained regions in times of unprecedented change.
It is designed to develop media leaders, who can think broadly about their organisation’s future and to find innovative and sustainable solutions. Accordingly, the 24-month MBA style programme will develop participants’ leadership skills to advance and convey vision and strategy, foster innovation and entrepreneurial skills to commence new businesses or transform firms in response to changing market needs.
What sets this programme apart from other similar offerings?
This programme is delivered in the evenings on Fridays and on Saturdays in blended format via our Learning Management System, Moodle. All course materials and activities are hosted on Moodle.
What kind of teaching and learning methods are used to deliver the programme?
The teaching and learning methods and strategies utilised in the proposed programme are based on adult-learning principles and will include face-to-face classes on campus, virtual classes and activities, webinars and self-directed learning and practical tutorials and workshops operated to simulate a real work environment.
What are the admission requirements for the program?
A four-year undergraduate degree (or equivalent) from an accredited/recognised university with a minimum CGPA of 3.00 (on a four -point scale). Additionally, a minimum of five years’ professional experience in a related field is required; OR
A four-year undergraduate degree (or equivalent) from an accredited university with a minimum CGPA of 2.50 will be considered provided the candidate has a minimum of seven years proven experience in media or a related field.
How long does the program typically take to complete?
EMMLI is a 24-month MBA style programme that will develop participants’ leadership skills to advance and convey vision and strategy, foster innovation and entrepreneurial skills to commence new businesses or transform firms in response to changing market needs.
Can I pursue this program while working full-time?
This programme will be delivered in the evenings on Fridays and on Saturdays in blended format via our Learning Management System, Moodle. All course materials and activities will be hosted on Moodle.
What is the curriculum structure like?
Programme overview
Semester 1
