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Assistant Manager, Marketing and Communications

Entity

Aga Khan University

Location

Karachi, Pakistan

Introduction

The Aga Khan University Hospital is a not-for-profit healthcare institute that offers all medical services to their patients under one roof. In addition to the quaternary care hospital in Karachi, AKUH has a network of four off-campus hospitals, 19 Medical Centres, 35+ Pharmacies and over 300 Lab Collection Points, in over 130 cities across Pakistan. It also offers Home Healthcare Services and home deliveries of medicines. The Hospital provides Zakat for those patients who are eligible, and the health systems offers generous Patient Welfare to support those in financial need. In recognition of its high quality and patient safety, AKUH is accredited by the Joint Commission International (JCI) as an Academic Medical Centre and its Clinical Laboratories are accredited by the College of American Pathologists (CAP) for fast and accurate testing. All its off-campus hospitals are Safe Care Level-5 ceritifed as well.

Responsibilities

As an Assistant Manager, Marketing, your responsibilities will include:

  • Creating strategic marketing plans for the assigned business units in line with the business objectives.
  • Developing and overseeing creative concepts and messaging for advertising and promotional campaigns.
  • Executing campaigns across different platforms including print, electronic, digital, social media, and on-ground activations.
  • Measuring and reporting on the performance of marketing campaigns, assessing the outcomes against the goals and adjusting advertising campaigns accordingly.
  • Developing comprehensive marketing strategies to achieve business objectives, in line with market trends, and in collaboration with colleagues in research, digital, and business administration to drive strategic direction.
  • Coordinating with multiple teams, including internal stakeholders, vendors, and agencies, to execute plans, ensuring strict adherence to institutional quality and branding standards, and setting deadlines.
  • Training and evaluating staff, interns, and volunteers, providing constructive feedback, and overseeing a high-performing team within the Strategic Marketing team.

Requirements

You should have/be;

  • An MBA or similar Master’s degree in Marketing, Communications or other related field.
  • A Bachelors in Marketing, Advertising, Media Studies, or related field.
  • Minimum 5 years of related work experience.
  • Extensive expertise in Strategic Marketing, with knowledge about key concepts, and proficiency in both traditional and digital marketing practices.
  • An ability to manage business relationships, including within the department, organization and externally.
  • An understanding of digital technology and advertising mediums, including SEO and online platforms, and proficiency in planning and executing various advertising campaigns.
  • An ability to handle multiple tasks and work under pressure to meet deadlines.
  • Strong written and verbal communication skills.
  • Proficiency in MS Office (PowerPoint & Word, Excel).
  • Experience with design software will be preferred.

To Apply

​You should send your detailed CV by email to human.resources@aku.edu and mention the position number "10001005" in the subject line.

Only shortlisted candidates will be contacted.

Applications should be submitted latest by June 7, 2024