What does it mean to be young and Muslim today?

Meet ‘Generation M’, shaping the world around them.

March 30, 2017
6:00 pm-7:45 pm | London

Institute for the Study of Muslim Civilisations

There is a segment of the world’s 1.6 billion Muslims that is more influential than any other, and will inform not just the future for Muslims, but also shape the world around them: meet ‘Generation M’. From fashion magazines to social networking, the ‘Mipsterz’ to the ‘Haloodies’, halal internet dating to Muslim boy bands, Generation M are making their mark.

About the speaker:

Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon at a time when understanding the mindset of young Muslims is critical. 

Join Shelina and a panel of Generation M pioneers to hear their stories and how they are changing the world around them. 

Book your tickets to join us for the event in London.
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The Panel:

Sarah Elenany is a designer in London who developed one of the first lines for young Muslim women in response to the lack of stylish yet modest clothing. Elenany’s philosophy of ‘inclusive design’ has allowed her to design a clothing range that is attractive to both Muslims and non-Muslims. She called her look 'modest with an urban twist'. She's the designer for the Scouts uniform for Muslim girls. She's now working with sports and streetwear brands. It's an open secret that she likes cartoons, making things and cuddly animals. You can find her @ELENANYclothing 

Muhsen Hassanin is a small holder in south Wales working towards having a sustainable farm that provides his family with 80-100% of their fuel and food. He has a small flock of chicken and ducks, two Jersey cows that have been ordered along with some easy care lambs from a nearby farmer. He is planning to expand the farm to include some halal-friendly camping and glamping, as well more animals. 

He is also involved Abraham Organics, a halal organic and free range butchers.  

Muhsen has transformed himself from self-styled London city boy to living in the countryside and running a smallholding. He says that he is continuously revisiting how to be more sustainable and proactive in changing the world we live in. All this through the lens of what we eat and how food can be the catalyst for change. He is obstinate and stubborn about the little things we can do every day to create a healthier and ethical lifestyle. 



Rauf Mirza is the director and co-founder of Muslim Lifestyle Expo which aims to bring Muslim-inspired businesses together as well as bring the best of Muslim lifestyle and culture to consumer audiences. 

He is driven by a passion for community development projects focusing on disadvantaged young people. His public roles have included being chairman of Sport England West Midlands, non-exec director of NHS Stoke-on-Trent, as well as being an ambassador for the Government Equalities Office. He is currently VP at a global healthcare management consultancy.

Image credit:

Arianna Osti for I B Tauris


Institute for the Study of Muslim Civilisations, Aga Khan University, 210 Euston Road, London, NW1 2DA


Dawn Barnes