Frequently Asked Questions

Master of Arts in Digital Journalism​ (MADJ)

What is the Master of Arts in Digital Journalism (MADJ)?

The Master of Arts in Digital Journalism is a two-year graduate programme that combines real-life practice with academic rigor to position early and mid-career journalists as leaders in their field. The programme enables journalists to develop knowledge, skills and professional qualities for success at the highest levels of their profession and gives them an opportunity to work with world-renowned journalists and scholars as they blend practice, critical thinking, and theory in their coursework.  

What are the prerequisites for applying to a MADJ program?

  • A ​four-year undergraduate degree from an accredited/recognized university, with a minimum CGPA of 3.00 (on a four-point scale) or its equivalent. Additionally, a minimum of two years of professional experience in journalism or a related field. OR
  • ​A four-year undergraduate degree (or equivalent) from an accredited / recognized university with a minimum CGPA of 2.50 or its equivalent will be considered, provided the candidate has a minimum of four years of professional experience in journalism or a related field.
  • ​In addition, candidates must demonstrate a clear commitment to journalism and its ethical practice, and have: 
    • Demonstrated academic and intellectual ability. 
    • Outstandi​​ng written and verbal communication skills in English. 
    • Basic computer literacy, especially as applied to production techniques in the media. 
    • Broad knowledge of history and current affairs. 
    • Relevant work experience as evidenced by a portfolio of work and professional references.​

Is it necessary to have a background in journalism to apply for a MADJ program?

Candidates must demonstrate a clear commitment to journalism and its ethical practice, as well as:

  • Demonstrated academic and intellectual ability
  • Outstanding written and verbal communication skills in English
  • Basic computer literacy, especially as applied to production techniques in the media​
  • Broad knowledge of history and current affairs
  • Relevant work experience as evidenced by a portfolio of work and professional references


What are the advantages of pursuing a MADJ program over traditional journalism programs?

We understand the new media landscape. We cultivate the foundational skills and qualities that no journalist or media organization can survive without: ethical, fact-based reporting and innovative storytelling. We are proud to offer this first-of-its-kind MA in Digital Journalism to professionals who are primed to take on the challenge.  

We equip students with the skills the Digital Age demands, as well as the broader perspective required to understand and anticipate the forces reshaping the industry.

How long does it take to complete a MADJ program?

The MADJ is a two-year academic programme with one and a half years of class work and six months of project/research work.

What support services are available for MADJ students, such as financial aid or career counselling?

Student counsellors at AKU provide psychological support to students and medical trainees undergoing personal, social, or academic challenges, or common mental health concerns including (but not limited to) adjustment issues, stress, anxiety, depression, and substance abuse. 

AKU has a Financial Assistance Programme that aims to assist students who have limited financial need to support the cost of their education.  Currently, MADJ are eligible for partial scholarship. Upon admissions, students are encouraged to apply for this. Allocation is done on need basis.

Can I work while completing an MADJ program?

Our flexible format means you can continue working while you study.

What are the career prospects for graduates of a MADJ program?

Graduates of a Master of Arts in Digital Journalism (MADJ) program have a wide range of career prospects in the rapidly evolving field of media and communication. Here are some potential career paths:

Digital Journalist: Graduates can work as digital journalists for online news outlets, digital-first publications, or traditional media organizations with a strong online presence. They report news stories, produce multimedia content, and engage with audiences through various digital platforms.

Multimedia Producer: They can pursue roles as multimedia producers, creating engaging digital content such as videos, podcasts, interactive graphics, and multimedia packages for news websites, social media platforms, and other digital channels.

Social Media Editor/Manager: With expertise in social media reporting and engagement, graduates can work as social media editors or managers, responsible for managing and curating content across various social media platforms, building audience engagement, and monitoring online conversations.

Data Journalist: Graduates with skills in data analysis and visualization can work as data journalists, uncovering stories hidden within complex datasets, conducting investigative reporting using data-driven methods, and creating compelling visualizations to enhance storytelling.

Content Strategist: They can pursue roles as content strategists, developing and implementing strategies for content creation, distribution, and audience engagement across digital platforms. Content strategists work closely with editorial teams, marketing departments, and other stakeholders to ensure cohesive and effective content strategies.

Digital Media Manager: Graduates can work as digital media managers, overseeing the digital presence of media organizations, managing websites and social media accounts, analysing​ audience metrics, and implementing strategies to optimize digital performance and audience engagement.

Entrepreneurial Journalist: Some graduates may choose to start their own digital media ventures, such as independent news websites, niche blogs, or digital content production companies. Entrepreneurial journalists leverage their skills in digital storytelling, audience engagement, and multimedia production to create innovative media products and services.

Academic Researcher or Educator: Graduates interested in academia can pursue careers as researchers or educators in the field of digital journalism, teaching courses, conducting research, and contributing to the advancement of knowledge in areas such as digital media theory, online journalism ethics, and emerging media technologies. Some graduates may choose to pursue careers in education or training, sharing their expertise and knowledge with others through teaching, mentoring, or training programs. They may work as journalism instructors, workshop facilitators, or professional development trainers, helping aspiring journalists and communication professionals develop specialised editorial skills.

Overall, the skills acquired in a MADJ program are highly transferable and relevant across various sectors of the media industry, providing graduates with diverse opportunities for meaningful and rewarding careers in the digital age.

How can I apply for MADJ ?

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