Storytelling for Communicators
In today’s noisy information environment, facts alone aren’t enough — stories are what move people. This course is designed to help corporate communications professionals harness the power of narrative to build trust, inspire action, and deliver results. Through hands-on workshops and personalised feedback, you’ll learn how to craft authentic, strategic stories that resonate across audiences and platforms. Whether you're shaping internal messages or leading external campaigns, this course equips you with the tools to make storytelling your most valuable communication asset.
Who will excel in this course?
Professionals in corporate communications, PR, marketing, and content strategy roles — anyone responsible for shaping an organisation’s voice, brand, or stakeholder engagement.
Faculty
Our faculty members are seasoned professionals with great expertise in media and communications. We keep our classes small, enabling you to work directly with faculty, gain a global perspective, and develop critical skills through hands-on practice.
Learning Outcomes
Upon completion of this course, participants will be able to:
- Apply narrative principles to align storytelling with business strategy
- Identify, shape, and elevate stories that drive audience connection
- Communicate effectively across internal, external, and leadership channels
- Use storytelling to boost engagement and measurable business impact
Other Benefits
- Gain evidence-based frameworks for story discovery and delivery
- Work on a capstone storytelling project to enhance your portfolio or brand campaign
- Receive tailored feedback relevant to your organisation
- Connect with a diverse cohort of professionals from across industries
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Programme Dates & Time |
Course Fee
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Programme Structure
Live classes are held on Mondays at the Aga Khan University Centre on 3rd Parklands, Nairobi, Kenya. This programme will be conducted in a hybrid format, with sessions alternating between in-person and online every week.
