Despite the burgeoning literature about the Muslim Brotherhood movement, there is little information available regarding its most strategic tool - media and communication. This lecture draws on an extensive study into the communication strategy of the group, focusing on published periodicals, biographies and websites that represent the voice of the Brotherhood. In this study, Noha Mellor argues that rhetoric and discourse are integral elements in the process of sustaining the image of the Brotherhood as a legitimate society, communicated via the Brotherhood’s media - whether print, broadcasting or digital. Through analysing the Brotherhood media, an exploration can be made on how this movement not only appropriates but also negotiates its interpretation of past and current events, and the way its members create shared meanings, which binds them as an “interpretive community” or a community that shares its own conventions of creating and conveying its own identity, including shared understanding of its history, mission and role in society.
Dr Noha Mellor is Professor of Media at the University of Bedfordshire, UK, and adjunct professor of Middle Eastern Studies at Stockholm University, Sweden. She is the author of several books about Arab media and culture.
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