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Anti-Tobacco Coalition Body Demands Comprehensive Ban on Tobacco Advertising

 

Members of the Pakistan Anti-Tobacco Coalition have demanded a comprehensive ban on all forms of tobacco advertising and vowed to continue the fight against the tobacco epidemic in the country. This was stated during the deliberations at the second meeting of the Coalition, held at the Community Health Sciences (CHS), Aga Khan University (AKU), Karachi.

The meeting was jointly organised by The Network for Consumer Protection, Tobacco Free Initiative and AKU. Formed in 2001, the Coalition comprises various organisations working for tobacco control in Pakistan, including Tobacco Free Initiative, Pakistan Chest Society, Cancer Society, Cardiac Society, AKU, Ziauddin Medical University, Anti-Smoking Society, as well as several NGOs.

In the welcome remarks, Dr. Sajid Ali of CHS highlighted the need to work in a coordinated manner in order to combat tobacco epidemic in the country. The members of the Coalition discussed future strategies for combating the tobacco epidemic and put the responsibility on the government, which had failed to pass effective anti-tobacco legislation in the country. 'It seems that we are still living in the dark ages where the tobacco industry is allowed to exploit the public in the absence of any laws,' said Prof. Javaid Khan of Department of Medicine, AKU. He stressed that as a first step, all kinds of tobacco promotion in the country be banned.

Dr. N. A. Jafarey, Vice Chancellor of Ziauddin Medical University, suggested that educational institutions play a more active role in educating the society about tobacco and its hazards. Speaking on the occasion, the representative of Cancer Society, Prof  Sirajuduala Syed, said that almost 40% cancer cases in Pakistan could be prevented if the use of tobacco was avoided. Dr. Franklin White, Chair, CHS, said that there had been considerable reduction in the prevalence of smoking in most developed countries but unfortunately, "these companies are now targeting the developing countries of the world. Dr. Ehsan Latif, Coordinator for the Pakistan Anti-Tobacco Coalition said that his organisation would do everything possible to bring anti-tobacco activists on one platform so that anti-tobacco activities could be coordinated in a better way.

The members expressed the need to keep the public informed that tobacco is the single largest preventable cause of disease and death in Pakistan. Smoking kills a smoker after every eight seconds and the time is running out for all of us, the members added. They warned that if no action is taken now, the current global death toll from tobacco - 4 million/year - will increase to 10 million by the year 2025. The Coalition has urged the government to announce and implement the proposed anti-tobacco law without any delay so that thousands of precious human lives could be saved.

 

 

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