Digital, Expressive and Business for the Arts
Art is a vital part of self-exploration in every society and community on earth, as it addresses a basic need of all human beings: to represent their experience, ideas, beauty and hope.
There are three main degree concentrations under Digital, Expressive and Business for the Arts:
- Digital Arts: including film and animation;
- Expressive Arts: including performance, music, visual art or design;
- Business for the Arts: focusing on the development of practical and business skills for those who wish to contribute to the creative economy.
These three concentrations share a focus on the importance of the arts in self-understanding, creativity, cultural production, the enhancement of taste, and the intense demand for content in the burgeoning creative economy in the East African region.
Each year will end with a student-managed capstone event bringing all degree clusters together. The final year will end with a festival.