PURE Introduction

Prospective Urban Rural Epidemiology

PURE is a 15 year research study that will track changing life style, risk factors and chronic diseases using periodic standardised data collection in urban and rural areas. The research explores a range of factors to understand whether and how they influence the development of cardiovascular disease.

These factors include:

Environment which includes the physical environment (building, land use, transport system) as well as the perception of the environment (how conducive a community is for walking and physical activity).

Nutrition policy and environment which will include issues such as food affordability and availability.

Psychosocial and Socioeconomic which includes issues such as income inequality, literacy, level of perceived stress and social networks, and tobacco use, including policies on tobacco products and tobacco exposure.

The information will be gathered in about 15 years. During the first three years, participants will be asked to join the study. Information will be collected through interviews and basic medical measurements (such as weight, height, blood pressure, spirometer, electrocardiograph, blood and urine analysis). The same individuals will then be contacted every three years to be interviewed and have the medical measurements repeated.

PURE Pakistan

PURE study in Pakistan is led by Dr Romaina Iqbal from the Department of Community Health Sciences. It is a community based study in which data is being collected from several rural and urban communities. The baseline work has been completed and the first follow-up has been initiated. The PURE team Pakistan comprises Dr Muhammad Shahid, Khawar Kazmi, Rehman Khawaja, Ali  Raza, Rashid Hussain, Mohammad Zahid, Shahzad Ali, Rozmeen Basriya, Asma Sardar and Gulnar Arif.​